Introduction
The content outline provided below and included in the sequel "Doing a Business Plan II: Financial and Planning" are intended to provide general guidance on preparing the business plan. They are based on typical approaches for business planning in the hotel field.

1. Ownership Matters
A description of the corporate legal entity under which you intend to practice your business.

2. Management and Organization
This shows the reporting relationships between various levels of management and linkages to ownership.

3. Project Description
General Market Characteristics
This section deals with the bigger socio-economic picture which affects the area in which the project is to be located and is intended to give the reader a quick picture of what makes the area work economically and its future prospects for continued health and hopefully, growth. Information on all of the under noted topics are usually easily found from local government departments and agencies.
Site Matters
Details on a number of factors which ultimately may have some effect on the marketability of the project.

4. Market Analysis
One of the most important components of the Business Plan. This section is intended to show that there is and will continue to be adequate demand to economically support the project. Accordingly, summary information should be extracted from the Market Analysis.

The following two files can assist you in your business plan: