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Marketing is a process used to persuade customers to spend their money on a product. Marketing is the combination of all the things a business does to show consumers (the market) his or her product and convince them it is worth buying. In the case of hotels, the task is even more delicate as it is necessary to convince the market (the customers) to come to the product (the hotel).
You
learn about some more resources at the Caribbean Hotel Association
website
This section covers forms of marketing, planning, financing and a wealth of marketing information for the small hotel operator.
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