 |
           
|
 |
 |
 |
|
The trend to branding and niche or specialty marketing is growing and is expected to continue to grow, especially among smaller hotels. Branding involves "grouping" hotels that have features appealing to groups of prospective customers with specialized interests and/or characteristics. Niche marketing involves target marketing to these specialized groups of prospective customers.
To help you to better understand the concepts of branding and niche marketing, we have provided information on four types of specialty hotel types or "brands". Bed & Breakfasts Bed & Breakfasts, or B&Bs, are generally small establishments originally built as a single family residence or self-contained cottages. Usually the owner lives on the premises. They tend to be located in community and rural settings. The rooms may be individually decorated and may have shared or private bathrooms. Breakfast is included in the overnight room rate. Akamai Bed & Breakfast Britannia's Luxury Getaway Cottages Casa Marshall Guesthouse La Capatainerie Las Bugambilias Logie Lodge Ecolodges Ecolodges offer the customer an educational experience that generally involves interacting with nature. They are managed in a way that conserves and protects the environment. Often, they are built with local woods and other materials and use alternative sources of energy, such as solar power. An excellent source of information on ecolodges is The Ecotourism Society's web site at http://www.ecotourism.org/. Cristalino Jungle Lodge Daintree Eco Lodge Maho Bay Camps Inc. Lapa Rios Ecolodge Northern Edge Alonquin Retreat Ranweli Holiday Village Sport fishing lodges Sport fishing lodges are generally located on or near a body of water and offer fishing experiences to their customers. Sport fishing lodge types include fly-fishing, catch and release, fresh-water fishing and salt-water fishing. Argentine Adventure Safari Cannon Island Tarpon & Snook Joe Fish Rio Plana Lodge Selwyn Lake Lodge Tyenna Valley Lodge Heritage Inns Heritage inns are historic structures and often are architecturally interesting. In many cases, the establishment continues to carry on its traditional function, such as a plantation. Heritage Inns of New Zealand Robert Morris Inn Mayhurst Inn Wharekauhau Country Estate Willingdon Court |
Developed by OAS Inter-Sectoral Unit for Tourism